In recent blog posts, we've discussed how to attract Millennials to rental properties, what Millennials want from their rental properties, and how to market to Millennials. But why should property investors care what Millennials think? The reason why investors need to care about what Millennials want and what Millennials think is two-fold. First of all, non-Millennial investors are about to face competition from Millennial property investors. These investors are fully prepared to offer their own generation exactly what they want and to market to their generation in exactly the manner that will attract attention. In business, you must stay competitive.
In a previous blog post, we discussed what Millennials want from their rental properties. Now, we're going to explain how to attract Millennials to these properties you've designed for them. If you're marketing to Millennials, you are aware that your marketing really must include a strong online presence. But are you sure you're including the right information in this online marketing material? Here are several things you should include in your marketing material in order to capture the Millennial rental market. Interactive Maps To Key Places There are several ways to include interactive maps on your rental property's webpage including
Want to fill your rental units? There really are ways to become the kind of landlord that has current tenants essentially marketing your vacancies on social media. Obviously, building a good, trusting relationship with tenants takes time, but there certainly are ways to speed things up a bit. Here are some ways to become the type of landlord that tenants will brag about on social media. Remember your tenants' names and use them. Remember that first job in customer service? Treat your tenants like the customers they are. Today's tenants expect prompt return texts. Give them your cell number. Text
Planting bulbs in the yard of your rental property can help keep the landscaping looking nice with minimal maintenance for most of the year. Bulbs are hard to mess up, so you don't need an especially green thumb. They're also very economical too. Planting bulbs allows you to have hassle-free flowers each year. It also makes renters feel like you go the extra mile to make the property nice. Now, the hardest part of planting bulbs is planning on where to plant them. You will want to clear out an area of a flower bed or along the driveway or
Virginia Highland, or simply VaHi to residents that live there, is one of Atlanta's most vibrant areas. It combines small-town charm with the perks of living in the city. Virginia Highland is found east of Ansley Park right near downtown. This neighborhood has four separate and distinct villages that are all connected into a very walkable overall neighborhood. Virginia Highland is considered one of Atlanta's most sought after neighborhoods, so if you can find an investment property in VaHi that you can either flip or turn into a rental, you'd be in luck. Some of the homes are over 100-years-old
Landlords marketing to Millennial renters face new challenges. For example, most Millennials get almost all of their information from social media. As a lessor, you simply must have an online presence that incorporates a variety of social media platforms to fully market to millennial renters. Don't simply post an ad online on Craigslist and think you have your online presence covered. It important to post to Craigslist, of course, but that shouldn't be your only online presence. Instagram is an incredibly useful online marketing tool. It's a generational favorite. Also, don't merely post a photo and your information to Instagram.
If you are new to being a landlord (and maybe even if you're an experienced rental property owner), you will want to familiarize yourself with the specific details of the Fair Housing Act. It's worth noting that many lawsuits targeting landlords are because the landlord violated the Fair Housing Act. Most of the time the landlords have no idea that they violated the Fair Housing Act. Violations of this kind can be expensive. It's federal law and you have to comply with it. Landlords Must Understand What Constitutes Discrimination The Fair Housing Act prohibits discrimination in housing. Many landlords can't
As a landlord, do you ever just guess how much paint you will need to paint a room in your rental unit? Do you ever end up with not enough paint or way too much? A good rule of thumb is to know that a gallon of paint covers a surface area of around 300 to 400 square feet. Determining The Surface Area Of The Walls Of A Room You'll need a tape measure to determine the surface area of a room. The area of one wall can be determined by measuring the height from the floor to the ceiling
The Old Fourth Ward might just be Atlanta’s hippest so-called "new" community, and it appeals to young professionals and first-time homebuyers. If you find a deal on a home in Old Fourth Ward, snatch it up. If you need quick funding to make a property with great potential in Old Fourth Ward, contact us to see if we can help you out. This neighborhood is one of the newest in Atlanta and is found east of downtown and south of Midtown. Millennials are flocking to the area thanks to the new retail and dining from Ponce City Market. The Old
Did you know that the roof of an average sized home will divert around 600 gallons of water for every inch of rain that falls? So, some storms could mean your roof will handle well over a thousand gallons of rain. That's a lot of water flowing through your gutters! We just talked about making sure the gutters of your rental properties are in good working order in a previous blog post. Now, we need to discuss downspouts. Sometimes you will see tiny curved downspouts that only displace the water by a foot or two from the house. In the