Landlords, Millennials Shop For Rentals Differently, So You Need To Adjust Your Marketing Too

Landlords marketing to Millennial renters face new challenges. For example, most Millennials get almost all of their information from social media. As a lessor, you simply must have an online presence that incorporates a variety of social media platforms to fully market to millennial renters. Don’t simply post an ad online on Craigslist and think you have your online presence covered. It important to post to Craigslist, of course, but that shouldn’t be your only online presence. Instagram is an incredibly useful online marketing tool. It’s a generational favorite.

Also, don’t merely post a photo and your information to Instagram. Make it a fully immersive experience. Take many photos or some videos. Do you have a beautiful modern fridge? Take some photos of it and post them online. Take some photos of the yard or community areas. If you have an old cast iron tub, don’t just talk about it, take a photo of it and add a beautifying filter and then use a hashtag like #CastIronTub, but also use a hashtag like #HomeForRentInAtlanta. You will get social media attention for the tub hashtag making your home for rent in Atlanta appear even more desirable.

Make sure any website you use to market your rental unit is mobile friendly. Most Millennials barely log in to a desktop computer. Instead, they rely heavily on their mobile device. So, if your website isn’t mobile device friendly, you’ll miss out on this group of renters. This demographic is less likely to even check out the rental home if they can’t get a complete visual of the place beforehand.

This generation is looking for things that can improve their lifestyle more than the amount of space. So, if you have a raised bed garden, you should feature that on Instagram too. #RaisedBedGarden. #UrbanGarden #BackyardGarden #HomeForRentInAtlanta. See how that works? Highlight any feature that is either eco-friendly, beautiful, unique or otherwise Instagramable in the same way.

Are You Looking for a Hard Money Loan to Flip a House Or Buy A Rental Property?

Paces Funding is a hard money lender offering hard money loans to purchase and renovate non-owner occupied residential and commercial properties throughout the Atlanta, Nashville, Florida, or the North and South Carolina metropolitan areas. Our application process for hard money loans is easy. Just fill out this very simple online form and you will be contacted shortly. Unlike other lenders, the window between applying and funding is very small. We have funded properties in as a little as one day, but typically funding hard money loans takes about seven to ten days.

Call us at 404-814-1644 or contact us online to find out whether you might qualify for this type of funding. In the meantime, check to ensure that you meet our loan criteria. Our loan amounts can be up to 65 percent of the after-repaired value of the collateral—and if you use the loan for renovation or construction, the loan amount can be based on the collateral’s improved value.