In recent blog posts, we've discussed how to attract Millennials to rental properties, what Millennials want from their rental properties, and how to market to Millennials. But why should property investors care what Millennials think? The reason why investors need to care about what Millennials want and what Millennials think is two-fold. First of all, non-Millennial investors are about to face competition from Millennial property investors. These investors are fully prepared to offer their own generation exactly what they want and to market to their generation in exactly the manner that will attract attention. In business, you must stay competitive.