Landlords marketing to Millennial renters face new challenges. For example, most Millennials get almost all of their information from social media. As a lessor, you simply must have an online presence that incorporates a variety of social media platforms to fully market to millennial renters. Don't simply post an ad online on Craigslist and think you have your online presence covered. It important to post to Craigslist, of course, but that shouldn't be your only online presence. Instagram is an incredibly useful online marketing tool. It's a generational favorite. Also, don't merely post a photo and your information to Instagram.