Another way the home flipping market has changed is that profitability has also risen. The researchers didn’t take into consideration capital expenses at all, but they say that the annualized return on sales are growing. Before the Great Recession, home flippers relied heavily on speculation and rising prices to get a return. Since then, home flippers have gotten better at finding houses at a discount because they were tied up in legal issues, financial problems or physically distressed. So, these days, it seems that instead of speculating, home flippers are more busy adding value to homes. That makes these investments more sustainable.