If you're just starting out as a real estate investor, you may have heard the term, "Gross Potential Rent." So, what exactly is that, and how is it calculated? Gross Potential Rent Gross Potential Rent, also known as "GPR," is the hypothetical amount of revenue that you could make from your apartment community, if it was fully leased all year round at market rental rates. It's the maximum amount of revenue you could bring in from rent on your apartment complex. Determining GPR GPR is important, because it lets you know how profitable the property could be. It's the most