How to Write an Amazing Ad to Sell Your Investment Property

How to Write an Amazing Ad to Sell Your Investment Property

Published On: January 27th, 2016Last Updated: January 27th, 2016Categories: Realtors, Selling


If you’re like many REIs who don’t work with Realtors(R), one of the biggest challenges in selling your investment properties is coming up with all the right words to describe what you know is a great deal.

Where do you even begin?

How to Write an Amazing Ad to Sell Your Investment Property

While there are many benefits to working with a talented Realtor (including the fact that your agent will write the ads for your property), some REIs choose to FSBO their investments.

If you’re one of them, here’s what you need to know about creating the perfect mix of powerful words that compel action.

Know Your Powerful Words

Great writing evokes emotion in your readers, and that’s exactly what you want to do if you’re selling an investment property. Try using powerful words like:

  • Amazing
  • Breathtaking
  • Exciting
  • Extra
  • Luxurious
  • Magical
  • Massive
  • Privacy
  • Sensational
  • Spectacular
  • Stunning

Words to Avoid

Some words can actually hurt your chances of snagging buyers, including:

  • Cheap
  • Comfortable
  • Established
  • Reduced
  • Small
  • Tiny

Structuring Your Ad

It’s always best to structure your ads with must-have information at the top. (Statistics show that, particularly online, you have between 3 and 5 seconds to grab a reader’s attention.)

Start with something powerful – think about something like this:

Massive 4-bedroom home with stunning views, a private backyard and amazing energy efficiency!

It’s worth noting that in most real estate writing, you should go easy on the exclamation points. Novelist F. Scott Fitzgerald famously said, “Cut out all these exclamation points. An exclamation point is like laughing at your own joke.” (That’s the equivalent to “liking” your own Facebook status, if we’re looking at it in modern terms.) However, one or two well-placed exclamation points can drum up excitement in your readers.

Are You Looking for Financing to Buy an Investment Property?

If you’re an investor who needs a hard money loan in or around Atlanta, we may be able to help you. Check out our loan criteria to find out whether this type of financing is right for you, and be sure to explore our hard money loan FAQs.

You can apply for a hard money loan online or you can contact us at 404-814-1644.