5 Common Mistakes REIs Make With Signs
Signs are a terrific way to advertise a property you have for sale. At the same time, don’t fall victim to these common mistakes!
- Breaking the Law – depending what county you live in, it may be illegal to post signs for your property. In some counties, you can only post them on specific days (for example, on weekends). The last thing you want is to spend all of your time placing your signs, only to be fined and have them removed.
- Your sign is too small – simply put, a person cannot read what they cannot see. You should always opt in for the largest signs possible. This will especially make it easier for people to read as they drive by.
- Neglecting the phone number – the phone number is the most important part of the sign. Without it, nobody would be able to get ahold of you! Don’t neglect it by placing it in the corner or in too small of a font (your phone number should be as large as the rest of your message, if not bigger).
- Bad sign placement –be sure not to put your sign in areas of low traffic or visibility. Ideally, traffic lights and stop signs are a good idea. People will be stationary in these areas and probably looking around.
- Too many signs – oversaturation is a problem. It can annoy the drivers for one, and can also make you seem less personable. You can learn a lot more by strategically placing your signs at least a half a mile apart, and pay close attention to where your calls are coming from so that you know where to concentrate your advertising efforts.