Every REI knows that signage is essential when a property is for sale, but what are Georgia’s rules and regulations when it comes to real estate advertising, and what works best to bring results?
4 Common Mistakes REIs Make With Signs
- Breaking the law. Each county has its own regulations, but none trump state law on signage. In some cases, it may be illegal to post signs for your property. In some counties, you can only post them on specific days (for example, on weekends). The last thing you want is to spend time and money on signs only to have them removed… or worse, be fined.
- Creating signs too small. A person cannot read what they cannot see. While your signs don’t need to be obnoxiously large, they do need to be big enough for passersby to read.
- Failing to rely on a Realtor® for guidance. Most realtors will tell you exactly what you need to know about signage; in fact, it’s typically your realtors job to ensure the property is advertised in accordance with regulations, laws and best practices.
- Poor color choices. Experts suggest that you use at least two colors other than white on your for sale signs in order to make the strongest impact. Try not to use the color red by itself; it sends a subliminal message that people should stay away. If you can, match your real estate signs to your company colors to ensure brand consistency.
Make sure you also write an amazing ad to sell your investment property. Again, this is typically your Realtor’s job – but if, for some reason, you are working with an agent, you’ll need to cover all the bases yourself.
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